Automotive applications present new challenges to high-speed serial technology. Asymmetric, multi-gigabit signaling between sensors, processors, and displays in the unique noise environments of both electric and internal combustion engine vehicles create new problems for signal and power integrity engineers. This paper introduces the signal impairments required for receiver testing in the emerging automotive standards like ASA, MIPI's A-PHY, Automotive Ethernet, and more. Standards specify different sources of noise in different ways, some in the form of time evolutions, others as spectra. This paper focuses on techniques for generating and calibrating each noise source while describing advanced de-embedding techniques and addressing test equipment limitations.