Electronics industry sales and marketing expert, Lectrix announced an expanded marketing partnership with Schaffner EMV AG, building upon their existing partnership with Schaffner USA.

“Schaffner’s EMI component portfolio and global sales network are extensive and require a sophisticated marketing approach that will reach the design engineers who utilize them,” said Holger Urban, Head of Schaffner Product Marketing Management. “This investment is directly aimed to support our design engineering community with the educational EMI content they are looking for, and at the same time to support the business development work of our channel partners and regional offices. Integrating Lectrix’ electronics industry knowledge and unique measurable marketing approach will build upon the success already proven by Schaffner USA and Lectrix over the last few years.”

“There is no denying that Schaffner’s extensive component portfolio can be found in nearly every type of electronic device used today,” said Graham Kilshaw, Lectrix CEO. “We will now be providing Schaffner, on a global scale, with problem-solving content to support their design engineering community and a marketing approach that provides measurable ROI.”

For more information, visit www.schaffner.com.