COVID-19 has upended the globe, sending the healthy into isolation to avoid infection while the sick flood the hospitals. When life is no longer normal, how do device and system design companies respond to protect their employees, meet customer commitments, help their communities — and manage financially? We’ll explore these questions and how companies are pivoting their marketing plans amidst the uncertainties.
Moderator: Gary Lerude, Technical Editor, MW Journal
Guests: Brandi Frye, Corporate VP of Marketing, Qorvo, and Mike Hallman, Associate Publisher at Microwave Journal
Crisis communications is commonly done in many companies, but no one was prepared for something like today’s environment with COVID-19. How should you craft your branding and messaging during these times? What sensitives should you consider? How do you continue to re-enforce your brand and product messaging? How about using humor or employee focused messaging? Learn what some companies are doing to address these challenges.
Moderator: Patrick Hindle, Editor, MW Journal
Guests: Stephanie Georges, CMO at Mercury Systems; Vanessa Boynton, Account Director, and Jill Searl, Account Manager, at Matter Communications
Episode 3: Getting the Word Out: We are Ready to Ship
Although it seems the world is on hold during the pandemic, many industries continue to operate to deploy and maintain the infrastructure we rely on: equipment and supplies for hospitals, networks for mobile phone and Zoom connections, RF/microwave systems supporting the military. Despite the disruption, how are companies managing their manufacturing operations and supply chains, while protecting the health of their employees? And how can they best communicate to their customers “we are ready to ship”?
Moderator: Gary Lerude, Technical Editor, Microwave Journal
Guests: Ted Heil, President, Mini-Circuits and Joel Levine, President/CEO, RFMW, Ltd., Carl Sheffres, Publisher, Microwave Journal
Episode 4: Virtual Events: How to Find Success
As the landscape of events changed dramatically in 2020, many eyes turned to virtual events. This is not a new idea, with several outlets doing events in 2019 and earlier. While it is impossible to recreate the experience of attending a live event in person, there appears to be a place in the events’ ecosystem for online events. So, what are the best ways to participate in virtual events? How can they succeed or fail in getting your messaging across? Is there value to doing your own virtual event? Join us for a “virtual” discussion by industry leaders who are wading into this realm of virtual events and benefit from their observations as they outline their successes and warn of pitfalls.
Moderator: Janine Love, Technical Program Director EDI CON & Editor, Signal Integrity Journal
Guests: Marie Hatter, CMO, Keysight Technologies
Episode 5: Making the Most of Podcasts and Webinars
With much of the workforce working remotely, many companies are increasing their focus on educational content using podcasts and webinars. Participation in these types of media are increasing as people have more time to digest this content since travel and some other activities have creased. Learn what some companies are doing in these areas to market their content and expertise.
Moderator: Patrick Hindle Editor, Microwave Journal
Guests: Chris Marki, CEO, and Doug Jorgesen, VP of Engineering at Marki Microwave